“Many people think passive income is about getting something for nothing,” says financial coach and retired hedge fund manager Todd Tresidder. “It has a ‘get-rich-quick’ appeal… but in reality, it often requires upfront work. You just do the work first and reap the rewards later.”

In practice, passive income can involve some effort, like developing a product or maintaining rental properties to keep the cash flow coming. However, there’s an even better option if you’d prefer to skip all that hassle—letting professionals handle it for you.

That’s where we come in. At our investment firm, we take care of the fund selection, purchasing, and account management for you. No need to worry about getting your hands dirty with market research or spending years learning the ins and outs of investing. As seasoned experts, we’ve already done the homework, and we know how to maximize your returns.

This is not only a smart move for you, but also for us—because the more you earn, the better we do. It’s a win-win situation: you save time, energy, and avoid costly mistakes, while we make sure your money works harder for you. After all, leaving the heavy lifting to the professionals ensures everyone comes out ahead.

Investing is a particularly effective way to generate passive income. With services like segregated funds and investment loans, individuals can build wealth while minimizing their involvement in day-to-day financial management. In the I (Investor) quadrant of the ESBI model, our company helps clients navigate the investment landscape, providing opportunities for capital-protected growth through segregated funds. These funds offer security and potential for appreciation, allowing you to benefit from your investment without the constant stress of market fluctuations.

In contrast, real estate investments, while popular, come with their own set of challenges. Rental properties require ongoing management, maintenance, and tenant relations, which can be time-consuming and stressful. Even with a well-maintained property, market conditions can affect rental income, leading to variability in cash flow. By choosing funds instead, investors can enjoy the benefits of diversification and professional management without the headaches associated with real estate.